![]() At the end of the day, every email campaign send to any contact list in a shared IP contributes to its sender reputation, and as a leader in good deliverability we want to ensure all of our users have the best possible chances of reaching the inbox. While not all ESPs do, at Mailjet we strongly recommend double opt-in for those sending from shared IPs too. If you send from a dedicated IP, all of these are key signs for ISPs that will increase your sending reputation and your chances of landing in the inbox. It will also mean you don’t get any undesired email addresses in your contact list, mitigating the risk of falling into a spam trap or being marked as Spam. A user that really wants to receive your content is more likely to engage with it, which will improve your open and click-through rates. Having a more engaged contact list is key to improve your deliverability. While some might think double opt-in is an unnecessary step that will make it harder to get email addresses, it should not be seen as a barrier between the user and your company. If we look at the reality of the situation, the popularity of the double opt-in has increased significantly, but there are still some senders (and even ESPs) that favour single opt-in. Who could ask for more? The new double D: double opt-in & deliverability In summary, the double opt-in allows you to obtain a more qualitative and more reactive list of subscribers who are really looking forward to your content. Although we recommend cleaning your list every few months to keep engagement as high as possible. Learn how to use mjml by viewing and forking example apps that make use of mjml on CodeSandbox. This will prevent you from having to clean up your list later. You avoid sending your newsletter to an incorrectly typed email address. This is a positive sign sent to the webmails and a good start for your sender reputation. Thus, the subscriber will not classify your emails as spam later on down the road.īy requesting that he/she clicks on the confirmation link, you have already generated your first interaction with your subscriber. Use this to create one-of-a-kind emails without bothering with drag-and-drop templates that limit your creativity. He/she agrees to receive your newsletter he/she even agreed to it twice. This article will provide everything you need to know about using HTML, CSS, and an email-specific coding language called Mailjet Markup Language (MJML). These three advantages allow you to begin your relationship with your subscriber on good terms: ![]() Your new contact is really interested in receiving your communications and is more likely to engage with your content. That the owner of the email address is really the person who subscribed to your mailing list In this email, they clearly specify what you can expect from their email communications, and what you need to do if you don’t want to receive any more emails from them. Once you’ve filled in the form, Skyscanner follows up with a confirmation email, asking you to click on a link to confirm you want to receive their Price Alerts.
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